Vogue’s New Rule: A Futile Effort?

Hi everyone! I’ve already posted this article as part of my press features section, but I really enjoyed writing this article and I think its always a really current issue. It was posted on The Genteel, a Canadian fashion website back in May but over the last few months, with all the changes in Vogue issues across the world, this matter of age and size in the fashion industry is an issue that comes up all the time! So I hope you enjoy reading and let me know your thoughts and opinions on the matter!

It’s understood that a modelling career, more often than not, comes with an early “best before” date. The fashion industry relies on the celebrated beauty of youth, curses age and fights it and its effects until the bitter end. As Heidi Klum has said more than once on Project Runway, “In the fashion industry, one day you are in and one day you are out.”

According to The New York Times, Condé Nast International, Vogue’s parent company, announced on May 3 that from their June issues forward, the 19 international editions of Vogue would “not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models that, in our view, are healthy and help to promote a healthy body image.” Condé Nast International chairman, Jonathan Newhouse, said on Thursday, “Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the well-being of their readers.”

Paris Vogue Tom Ford Cadeaux
Cadeaux editorial in Vogue Paris.
Source: lamodadubai.com.

The announcement may well have been brought about by the controversy surrounding Vogue Paris’ use of Thylane Blondeau, a 10-year-old model who had already appeared in Vogue Enfants, for its December 2010/January 2011 issue. Blondeau was seen posing provocatively, in a Brigitte Bardot style manner, in a spread with other models in the magazine, both young and old, which caused a stir not just in the fashion world but with wider audiences as well. Parents and fashion critics alike protested against the Tom Ford-edited issue of Vogue Paris and his use of six-year-olds dressed up in furs, high heels and glossy make-up.

Vogue’s decision may change the face of Fashion Weeks everywhere and the concept of the size zero models who are still lingering on catwalks. According to the Washington Post, model Coco Rocha applauded the release by Condé Nast saying, “Not every model appears in Vogue, but every model and every magazine looks up to them as the standard (bearer). I can only imagine this will be a solid step in a direction that will benefit models for generations to come.”

Sara Ziff, a former model who was discovered at 14 and has since founded The Model Alliance, said, “The use of underaged models is linked to financial exploitation, eating disorders, interrupted schooling, and contributes to models’ overall lack of empowerment in the workplace. We simply believe that 14 is too young to be working in this very grown-up industry, and we’re glad that Condé Nast International is making this commitment.”

But, will the Vogue initiative be effective? The “six-point pact” was peppered with vague words such as “not knowingly,” “encouraging” and “help,” which raises questions about the extent to which Vogue editors will go to enforce it. While some of the 19 editors might enforce the rules to the best of their ability, what happens if one or two slip through the cracks? More details are needed about the protocols designed to carry it out. At the end of the day, it’s an ethics policy, not a legal one, and it may well become an initiative that weakens over time unless clear procedures and consequences are set.

The most encouraging news of the announcement was Vogue’s commitment to “help to structure mentoring programs where more mature models are able to give advice and guidance to younger girls, and we will help to raise industry-wide awareness through education, as has been integral to theCouncil of Fashion Designers of America Health Initiative,” and “be ambassadors for the message of healthy body image.” But by using the same ambiguous words, we can only wait to see how Vogue will go about these initiatives and whether we’ll be seeing a very different shape of model gracing the pages of Vogue in the months to come. Perhaps there will be a collective change in the way we see modelling and a return to the athletic and healthy shapes we saw in the likes of Christy Turlington, Cindy Crawford and Helena Christensen back in their modelling prime, all of whom have slimmed down considerably, possibly in response to the beauty standards put forth by the magazines they used to feature in, including Vogue.

It seems Ford created a window of opportunity to address the issue of age in the modelling industry with his December 2010/January 2011 issue of Vogue Paris, but perhaps it wasn’t the right time. Libby Banks, editor of British fashion site MyDailyUK, had a few opinions on why Ford used these young girls as models. In a piece entitled, “Why Tom Ford was right to photograph vamped up six-year-olds,” Banks wrote: “Ford has created a dialogue about the fashion industry’s attitude to age; in an industry where teenage models are encouraged to have the physique of a small child in order to promote women’s clothing, surely the next ‘logical’ step is to use a small child to model grownup fashion. It’s meant to be absurd and offensive.”

The concept of using a child to model in this day and age is absurd to the general public and maybe they’re right to think that way. But at the same time, if we nip this issue of child modelling in the bud now, will there just be another radical change in the world of modelling in another six months time? It may just be a case of not giving publicity stunts like this the attention they crave to make the world of child modelling obsolete.Maybe it’s a question of understanding what Ford had supposedly intended in his guest-edited edition of Vogue Paris: that we expect models to be so child-like in their features and angles that it’s almost our own fault that children are being used. We’re being played by our own game. The photos are shocking and provocative, but are they any worse than some of the other changes that we have seen occurring over the last five to ten years, with the Gucci Guilty advert of simulated sex or Lara Stone and Kate Moss being completely nude in the 2012 Pirelli Calendar? There is always going to be another shock or rebellion around the corner to turn heads and using children in these ways is an obvious ploy for publicity that has – let’s face it – worked.

Keep styling, Em x

The Issues With Celebrity Advertising

ONCE upon a time, the copy of Vogue or Elle on your coffee table was full of unknown and unbelievably beautiful women that no one had ever heard of. Unless you were a supermodel who created her own brand like Elle MacPherson or Naomi Campbell, you were a nameless entity who was just employed to make the clothes look incredible and was paid handsomely for the privilege.

These days, every model worth their salt is a household name, from Arizona Muse to Freja Beha Erichsen and even the old familiars like Kate Moss are dabbling not only in fashion but other areas too. But in the last few years, designers have become tired of the same old supermodel faces and have started using people they think the public will relate to: celebrities.

In today’s climate, you’re not a celebrity unless you endorse something, and everyone is getting on the action. Jennifer Lawrence from the Hunger Games, after having a spectacular few months of Hollywood fame, has landed herself one of the biggest endorsement deals on the planet: becoming the face of Dior, following in the footsteps of big names Mila Kunis, Natalie Portman and Marion Cotillard.

Kristen Stewart, despite all the bad press she’s been receiving, has landed on her feet on the advertising front. The Twilight Saga star is the face of Florabotanica, a fragrance from Balenciaga and receives a huge paycheck for standing in her usual sullen way in a floral dress. Not my idea of good advertising but apparently it works!

Newlywed Blake Lively has had her fair share of endorsement deals but her adverts for Gucci Première has made her infamous. Wearing a gown that looks like she has been dipped in gold, girls in any way impressionable have tripped over themselves to buy the new perfume. Whether it smells good or not, the idea is every time they spray themselves, they’ll smell like Blake Lively. Who wouldn’t want that?

Even the men are getting in on the action Andre 3000 from Outkast is now strutting his manicured facial hair around for Gillette and I’m sure you’ve all seen the new adverts for Chanel No. 5 with Brad Pitt talking absolute muck to the camera about anything but the actual fragrance. The point of these celebrity advertisements is that it doesn’t matter what they say or do, as long as you’re famous, that’s all that matters.

But can this invasion of celebrity advertising be good for our pockets or minds? I, for one, would buy a product if it was Jennifer Lawrence or an unknown name modelling but this isn’t a case for many others. In a society as impressionable as ours is today and in a time when money means a lot more when you finally have some, is it fair for brands to tease us with this advertising, with the promise that once you buy it, you’ll be able to smell or look or strut like that celebrity on the pages of your magazine?

I say not! Bring back the days when the unknown wore the clothes we coveted or had the hair we wanted because at least then, we’ll be buying it for ourselves and not to look like an impossibly airbrushed movie star!

Scrumptious Sunday Seven June 10

Another week goes by full of work and hiding from the hot weather. I mean it, I’ve the palest English Rose complexion on the planet and I get sent to live in Budapest in June in 34 degree heat! I’m like a ninja at the moment trying to hide in the shadows and on reflection of this, my inter-railing plan in the middle of Europe in July was pretty stupid. But anyway! I’m really excited about going home for the weekend on Friday, its my little sister’s second birthday and social event of the season of course so I’m flying home to see all my family and Brian. I’m a bit distracted, thinking of what I’m going to wear for the party (yes, I’m putting this much thought into a two-year-old’s party!) but I’ll take the time out for this weeks Scrumptious Sunday Seven! I’m so pleased with the response on the blog at the moment, I’m getting great hits and comments from all you readers so I just want to say thank you to all of you :)

1. British Vogue. I may have mentioned this before but I absolutely love British Vogue. I may have even put it in one of these posts, I don’t care! For the last couple of years, I’ve read it avidly and I can’t wait to go home so I can start ready again! Its way too expensive here!

My little sister holding Vogue for the first time, I’m teaching her well :)

2. Kate Middleton or the Duchess of Cambridge, whichever you prefer. Our generations Princess Diana and the elegant style icon that is needed in today’s society. Her latest outfit choices at the Royal Jubilee have left us in awe, like she always does and we have to ask ourselves, can Kate ever get it wrong?!

3. Ballet pumps! I’m looking for some shoes that won’t murder my feet for all the walking I’ll be doing in July and I would LOVE some input on this! In the meantime, I’ll think about ballet pumps! However as I have a bit of a vertical problem…I’m a shortarse (yes, that’s the technical term!), ballet pumps aren’t a great choice for me, cos I like to wear heels and boots most of the time but I find them utterly adorable on everyone else!

4. Orange. I love the colour orange, especially in the summer and when its hot, orange is a beautiful vibrant colour to wear! Personally I don’t have enough orange in my life as it would clash with my hair but there is always a solution to this, changing your hair colour!

5. Kim Kardashian. As much as I don’t like her, she is a fashion icon to millions of people and some of her outfit choices should be commended. Wish I’d look as good as that in a bandage dress! Just don’t get me started on her!

6. Playsuits. I’m always running around in my Topshop one and its the most comfortable thing ever, perfect for the summer months! It’s the lovechild of a minidress and a jumpsuit and they fit so perfectly into my wardrobe!

7. And last but not least, some inspirational fashionista quotes and cute pictures to get us through the week and to make my week go incredibly fast until Friday!

Keep styling, Em x

Diamond Jubilee

For all my British followers, I hop everyone who is celebrating the Jubilee this weekend is celebrating in style, don’t hesitate to contact me with your Jubilee party stories and stylish photos and maybe I’ll put them up on the blog if I hear some good ones!

Keep styling, Em x

British Fashion

I’ve been feeling very patriotic when it comes to fashion recently, maybe its because I’m watching Americans vs Brits on ANTM and i’m rooting for Sophie OF COURSE! So in the spirit of all things British, with the Jubilee and the Olympics and it being the year of the Brit, here are some British fashion photographs and styles I’ve been digging round for, its the land of eccentricity, edgy fashion and Kate Moss, hope you enjoy!

Keep styling, Em x

Model Students

FOR what seems like forever, models have been the stuff of our dreams, these unattainable women that smile out at us from the glossy pages of the magazines we obsess over. Models have influenced our subconscious judgement our whole lives: the blushing brides we dressed up as in bridal magazines when we were children, the flawless made-up women we wanted to be during the teenage angst years, especially the women in Vogue that wear the most spectacular outfits that are so out of our reach. But have we ever thought of these women as savvy businesswomen or are they just fancy versions of clothes hangers in our minds?

Just think, how many models can you name? For someone highly interested in the fashion industry, this may be an easier game than most but for the average woman walking down the street; it’s an extremely difficult task. We can all call out the usual suspects: Kate Moss, Naomi Campbell, Elle Macpherson, Heidi Klum, the list could go on, but these women aren’t just models, they’re brands, fully-fledged businesswomen and occasional scandalmongers.

Models cannot just be models anymore, they have to prove themselves to the world in ways we wouldn’t have thought possible and they have to dance for us like performing monkeys to win approval. Elle Macpherson has launched her own underwear empire and took over the reins of Britain and Ireland’s Next Top Model when former supermodel Lisa Snowdon left. Kate Moss is a muse for the higher powers in fashion but still has time to launch her own lipstick line. Lily Cole, a model preferred by everyone from Chanel to Marks and Spencer has a first-class degree from Cambridge. These women can’t just have the ability to walk and pose any more, long gone in the stereotypical Zoolander model, where models are so stupid they’ll have a petrol fight. Models need to be able to create their own empire, to know figures, have business knowledge and know when it’s time to leave the modelling game aside behind and market themselves differently. Most of all, they need to be intelligent.

We don’t just aspire to look like these women anymore, we aspire to be them. A model in this day and age has to earn the respect of women, not jealousy. Scandals like Kate Moss’s alleged cocaine habit or Naomi Campbell’s rage issues have nothing to do with their ability to wear a form-fitting dress after or how they’ll take their next photo. These famous women are looked up to just as much as Michelle Obama or Christine Lagarde, not because of how they can fit an outfit but because they have just as much global influence, if not more.

The fashion industry has changed a lot in the last twenty years in many, many ways. Way back when, everyone’s opinion was ranked before the models if it even counted at all. The designer, the stylist, the photographer, everybody had a say except the model who was expected to show up and look pretty. Now things have changed a huge amount, the phenomenon of modelling and fashion has shot through the roof with the help of ‘Next Top Model’ programmes in so many major countries round the world and we demand so much more for our buck.

In a recent interview with Alexandra Shulman, Editor of British Vogue, she stated that she had never used Jennifer Aniston on the cover of the magazine as she requires full copy approval with her photographs, a privilege that is unheard of in Vogue. (http://www.guardian.co.uk/fashion/2012/apr/01/alexandra-shulman-vogue-editor-fashion?INTCMP=SRCH). Models have to follow the same adverse rules and why? They are not editors; they aren’t trained to understand the reader, just to impress them. However, this phase of wanting copy approval and more say in the process is becoming more prominent in the fashion industry, especially to do with the A-list celebrity models we all know and love.

After a recent spread for Elle Brazil, Coco Rocha was reported to be furious to be portrayed as ‘showing too much skin’ on the cover of the magazine. Rocha said on her Tumblr page, ‘I have long had a policy of no nudity or partial nudity…I strongly believe every model has a right to set rules for how she is portrayed’. (http://nymag.com/daily/fashion/2012/04/coco-rocha-mad-that-elle-brazil-made-her-topless.html) But in an industry like modelling, when your body is your tool and your money, can you dictate how it is used? You have the right to not be taken out of context completely, but when you wear an outfit and pose in it, can you complain about the way it then looks? When an artist leaves his painting to be sold, can he dictate where it will be placed in the buyer’s home or how they hang it?

As modelling has changed, so has the fashion industry. It isn’t enough to buy the services of a pretty or interesting looking canvas anymore, you’re buying a person. Even more than that, you’re buying a brand. There is no way of using a model and disregarding her after a fifteen minute catwalk show, you buy not only her, but her reputation. A model has to be so much more than a mannequin, she has to be an inspiration and impressionable (in the right way!) as the world of fashion is spreading to the younger market like an epidemic.

Modelling isn’t a profession anymore, it’s an economy. You’re buying and selling everything about yourself, not only your look, but your personality, your reputation and your temperament. Models have to be businesswomen in this day and age as they have to look for their own jobs and they also have to book them. A photographer will not work with a difficult model, no matter how famous so bringing an extra couple of talents and fallbacks to the table can not only be a huge career boost but a mean money maker too. Models like Coco Rocha and Kate Moss can demand things but in the end, if they’ve sold themselves into the world of modelling, will they ever have the right to choose?

Scrumptious Sunday 7…April 1

I’ll be doing no April Fools jokes on here today, I’m sure you’re all pulling enough pranks for me! I’m finally packing to head home tomorrow to spend a few days with my family then off to Galway to see my lovely boyfriend. Just enough time to give you a Scrumptious Sunday 7 from Budapest, surrounded by clothes and boots and make-up, any excuse!

1. Purple hair! After about 2 years of graft to get my hair as red as possible, I’ve given up and dyed my hair purple, the colour I had way back when I was in secondary school and my first semester of college. I’ll be updating a new photo cos my hair is short now but here’s a photo from when my hair was last purple (and long!) :D

2. Nivea moisturiser. This stuff has been a Godsend since I came over to Budapest with the dramatically changing weather and I’ll be applying very liberally on the plane back to Dublin tomorrow. This one in particular feels great on the skin and cools it down so quickly.

3. Fruit salads. I’ve been buying so much fresh fruit the last couple of weeks and in the hot weather we’ve been having, they were so fresh and filling. Kiwi, apple and strawberry is a personal favourite!

4. Inter-railing. My best friend and I are going inter-railing during the summer and have been planning all week where to go in Europe. Also if you’re really bad at geography (like I am), here’s a handy map for you to find out where you’d go if you were inter-railing. Where would you like to go?

5. Kate Moss. If i could put her in this list every week, I could. She’s an absolutely amazing model and her street style is second to none. If I had all the money in the world, I’d love to copy her wardrobe!

6. The Rare dress I bought before Christmas. Wore it once and never wore it again. But I’m hoping to use it for an Alice In Wonderland themed fashion shoot I’m doing with a few friends during the summer for the part of Alice…obviously. I love how the dress is so dramatic and with a few nips and tucks can be turned high fashion!

7. And lastly, big clutches! I’m saving up for a raffia animal print clutch from Pull and Bear that I’m hoping will get me through the summer months. Not only is it bang on trend right now, it has a little chain strap so it can be easily slung over the shoulder. Let me know what you think! http://www.pullandbear.com/webapp/wcs/stores/servlet/category/pullandbearhu/en/pullandbear/29027/BAGS%2BAND%2BBACKPACKS#/422698/RAFFIA CLUTCH

Until next time, I hope you all have a great week, I know I will, back at home! I’ll be updating with some photos of Galway and Castlebar if the weather and if not, I’ll attempt it anyway!

Keep styling, Em x

Day 1 of Belfast Fashion Week-Designers and Designer Boutiques…♥

It was a fabulous night that kicked off Belfast Fashion Week in a luxury suite in the Europa Hotel in Belfast city. The decor and atmosphere walking into the room were enough to excite anyone, even before the beautiful models took to the cream luxurious catwalk.  As this blogger sat down on the clear Perspex and surprisingly comfortable seat with her free West Coast Cooler Citra, the anticipation was welling up and it didn’t disappoint me. As the lights dropped on the swathes of cream voile hanging from the ceiling, Katie Larmour took to the stage to MC the event and introduced the first collection for the Designers and Designer Boutiques show.

‘Candy Plum’ in Hillsborough was first to the stage, showcasing a gorgeous collection of autumnal colours including Sonia Rykiel for us to feast our eyes on. There were scarves, coats and jeans in lovely colours, reminding us that even with an apparent cruel winter ahead, we can still dress beautifully for it! There was a very cute brown duffle coat that had a hint of Paddington Bear about it, ideal to bring you through the winter months. A personal favourite of mine was a fur gilet that every girl in the audience wanted, teamed with jeans and boots, a fabulous look for any fashionista going into the cold weather. The whole showcase was very casual and very wearable, there were no pieces that shocked or offended, it was very safe but still covetable. There was even a Erdem style silk dress that I could see quite a lot of the audience mentally noting. The models used were absolutely gorgeous and anyone who was watching Britain and Irelands Next Top Model this year would have recognised the fabulous Stacey from our own Northern Ireland modelling.

Then it was the turn of ‘Silk’ Emporium based in Newry. The styles from Silk were a lot edgier and embraced the fetish trend from this season. There was a lot of silk used (who’d have thought), and there were looks vaguely reminiscent of both Kate Middleton and Kate Moss, not something you often see in one collection! The pieces had a very retro twist about them, there was a strong use of fur and zip detail and one jacket looked like it came straight off the set of Pirates of the Carribean. There was a gorgeous sequined mini-dress that caught my attention and their tan coat and matching accessories were to die for.

‘Sarah Jane’ Boutique from Magherafelt was next, with a collection that appealed to just about everyone. There were dresses and outfits that appealed to the more middle-aged market right down to girls in their teens. There were a couple of dresses that sported a very ruched effect and would be beautiful for both proms and cocktail parties and again there was a lot of fur in the collection. The beautiful model Finola wore a fabulous two piece suit in burnt orange, a cropped jacket and dress that instantly brings Jackie Onassis to mind. There were more casual looks as well with fur gilets and brown jodhpurs, unfortunately only for the slimmest of people but still beautiful pieces to add to an already brimming shopping list. The colours Sarah Jane had in their showcase were very bright and eye-catching compared to the earthy tones of some of the other collections and the use of sharp shouldered dresses and starry tights really widened their demographic for the night.

‘Elegance’ in Lurgan was next, showing items of Ralph Lauren and Moschino clothing. There were fabulous waterfall jackets and Ralph Lauren tweed jackets with velvet leggings. It looks like Elegance has embraced the Navajo trend, showing Native American style prints on cardigans. There were paisley dresses that screamed Jonathan Saunders Autumn/Winter 2011 and gorgeous jewel tones in azure and maroon. They had very comfortable-looking clothes too including cardigans, jeans and a gorgeous houndstooth coat in black and grey with bow details. Again, like ‘Candy Plum’, everything was very safe but looked luxurious and easy to wear. The last piece was the antithesis of the rest of the collection, a black stretchy style dress that scream ‘naughty nurse’ with gold zip details. It wasn’t my favourite piece but it did cause a stir with the audience.

‘Rebecca Jane’ had a very young looking collection and I could see a lot of the younger audience members faces light up when they saw the looks, mentally making Christmas lists in the back of their minds. There were grey shorts, navy high-waisted jeans, leather jackets and dresses with ra-ra skirts attached. Rebecca Jane were feeling the equestrian trend as they showcased brown jodhpurs with a brown blazer with elbow patches that are very current and fresh looking, I think we can thank Ms Middleton again for that! Like a lot of the collections, they were showing hats and scarves so we can remember to wrap up warm for the winter in serious style. There were also a few dresses that tied at the waist for a very youthful vibe, again appealing to the younger half of the audience. The last piece was a stunning black sequinned backless mini-dress that looked like it would marry your curves if it could. Teamed with a statement necklace, it closed the Rebecca Jane collection perfectly!

‘Paparazzi’ had some beautiful clothing next, especially the Valentino pieces. The first piece was a favourite of mine, a red Valentino coat with bow detail and flicked out at the bottom. It was a real statement piece but if anyone is looking to invest, this coat is the way to go! This boutique used a lot of metallic sheens which are very in this season, and teamed them with puffa jackets, which seemed a recurring theme throughout the show. There was a crested leather jacket that made the model look like a slim Hell’s Angel, but in an utterly fabulous way. A use of ruffles, leather and crunch effect pieces in the collection was popular and a lot of dresses that could be used as prom dresses, so if you’ve a prom or a dance coming up, you know where to look!

Next were the collections of lingerie provided by Orchid Lingerie, The Bra Boutique and The Lingerie Room. There was a gorgeous selection of balconette bra and knicker sets in delicate colours teamed with light tasteful stockings and fur coats. The models sported slips, negligees and camisole sets to showcase the luxuriousness of the designs

Grainne Maher Millinery came next, with a selection of individual and exciting pieces from her hat collection. There were berets, which are always very chic for the winter season due to the impeding bad weather and Jude Cassidy scarves with giant bobbles on the ends of them.  There were hats that looked like buttons which were very like Marc Jacobs collection for A/W 2011 and headpieces that were sure to win you the best hat competition at the races. But the show-stopping piece was the ‘Medusa’ headpiece, a piece Lady GaGa would be proud to own, containing large green snakes, (obviously not real!) in a hair-shaped ball. Only photos can show the sheer beauty and erratic quality of this piece, so I’ve provided one!

Next came Una Rodden, a newer designer on the block. The collection contained a lot of blues, greys and browns, generally very earthy colours but there were splashes of orange and metallic as well. She showcased a beautiful black dress that was not unlike a costume from ‘Black Swan’ which was breathtaking, and although I’ll NEVER be able to afford if, it’ll be going down on the list anyway!  Her style was very contemporary, built on classic pieces and made into beautiful modern designs, almost like architecture, not fashion.

Jourdan was second to last with a collection of very young, vibrant colours and animal prints. Again, like a lot of the other collections, there was a strong use of metallic and fur and crepe effect. There were Egyptian style body-con dresses, turbans, daisy appliqué evening gowns and cocktail dresses to die for. The pieces were a lot more youthful than some of the others and were aimed at the younger demographic but at the same time, were still absolutely gorgeous, and were a fresh take on some of the popular outfits choices at the moment.

Last, but certainly not least, was Blush. The boutique showcased a gorgeous selection of wedding dresses, including Jenny Packham. Personal favourites were the 20’s style beaded dress and the exquisite ‘Flower Bomb’ dress with a strapless sweetheart neckline. The dress inspired awe within every woman in the audience and the whole collection was very dramatic in a classy, sexy way.

The night was utterly fabulous from start to finish and the goodie bag was great, especially my collector’s edition Karl Lagerfeld Diet Coke bottle!

This blogger wore  a houndstooth blazer, mans white shirt, wet look leggings and heel, loved my outfit! If you love it too, check it out on Lookbook and hype me :D

Stay tuned for Day 2 of BFW :) 

Only the best for a festival!

festival clothes

There’s something so…British about a festival. The weather, the acceptance of the mud, the cheap, non-waterproof tents, the fashion. Everybody who is anybody has attended a festival or at least wishes they had.

Festival fashion is one of the biggest fashion trends discussed amongst the masses every year. Although some people push the boat out, there always seems to be a set uniform of denim shorts, t-shirt and wellies. The last few years, however, as the celebrity count rises at festivals like Glastonbury, V and the Isle of Wight, it’s easier to see how the usual moulds of festival fashion can be distorted for outfits with a little more oomph!

Kate Moss flies the flag for every Brit girl who wants to have her own fashion moment when everyone else is looking awful! No-one can embody the true British style and cool like Moss and the festival veteran always brings her bit of the catwalk to the mud lined avenues of whatever venue she’s gracing with her presence.

festival clothes

Daisy Lowe is always another star who we love to watch during the summer months. Her genetic effortless cool and her indie strange, albeit kind of cute boyfriend Matt are the perfect accessories for summer and we can’t help but pick our jaws up from the floor as she struts through the fields in her Barbour and wellies. Alexa Chung is the same, a perfect celebrity who is able to transcend from A-list red carpet events to a muddy field with the same grace all the way through.

festival clothes

Even Coleen and Wayne Rooney took a break out of their busy schedules to attend Glastonbury, showing that a festival being for hippies and students is a thing of the past. Coleen even got the leopard-print Hunters out of retirement to mark the occasion.

festival clothes

So to see what you can get away with, have a look at what celebrities like these are wearing and create something with your own twist. It never pays to look the same as someone else but at least you can pull inspiration from other people! And if all fails, I suppose it’ll suffice to go back to the old denim shorts/wellies combo, just make sure you get an awesome hat or accessory to go with it!

Photos c/o wodumedia.com, wonderlandmagazine.com, fashion-mommy.com, mirror.co.uk

Marc Jacobs: Ten Years On

marc jacobs

He’s considered fashion royalty among his peers. He’s best friends with Victoria Beckham, has had his designs worn by First Lady Michelle Obama and has been listed on Times Magazine’s list of the 100 most influential people in the world. This year, his second range Marc by Marc Jacobs is in its tenth year and is bringing out a capsule collection to mark a decade of breathing fresh air into the fashion industry.

An award-winning graduate of the Parson School of Design in New York, he truly began his career in fashion at American Sportswear Label, Perry Ellis. In 1993, Jacobs brought out his infamous first ‘grungy’ collection, taking his inspiration from New York’s West Village, designing cartoon motif t-shirts, beanie hats and faded denim which led to his dismissal from the label. He then went on to work with Robert Duffy to begin designing his own products.

Before long, he had won the prestigious CFDA (Council of Fashion Designers of America) award, the fashion industry’s highest tribute – winning it for new found talent. He was the youngest designer to ever win a CFDA award. In 1989, Jacobs and Duffy created the women wear unit for Tristan Russo and in 1992; the CFDA awarded Jacobs a second time with Designer of the Year.

In 1997, Marc Jacobs created his first menswear collection as well as landing the job of ‘Creative Director’ at Louis Vuitton, where he has stayed ever since, despite launching his own ready-to-wear lines Marc Jacobs and the less expensive Marc by Marc Jacobs, now in its tenth year. He has quadrupled his brand with these two collections and has opened 160 stores over 19 countries, ever since opening his first one in New York.

Marc Jacobs has been at the forefront of the fashion industry for the last ten years and his collections are never short of controversy, whether it’s for his own design ranges or his work at Louis Vuitton. Most recent, Jacobs and Vuitton were at the centre of a media storm during New York Fashion Week when Kate Moss strutted down the catwalk, lighting a cigarette as she walked, almost causing an international incident with the stunt that will make him the most talked about designer of the A/W 2011 season.

10 years on, Marc Jacobs hasn’t lost his touch and ‘Marc by Marc Jacobs’ is home to some of the most exquisite garments ever made and at a more affordable price than a lot of designer ranges out there. Watch this space because the best of Marc Jacobs is yet to come!

Photo c/o novellevogue.com